Visitor experience interview at War Museum
In Flanders Fields Museum – WWI in Ieper, Belgium
Gaining deep insights from museum visitors has always been challenging, especially at institutions dedicated to complex historical subjects like the First World War. Traditional surveys often fail to capture the true depth of visitor experiences, while hiring interviewers and manually processing the data is costly and labor-intensive.
At the In Flanders Fields Museum in Ypres, we’ve capturing visitor feedback by introducing AI-powered interviewers, creating natural, conversational experiences that significantly enhance feedback quality.
How the AI Interviewer Works: The AI interviewer engages visitors through personalized, conversational interviews designed specifically for a historical museum context. It collects nuanced insights about visitor experiences by asking targeted questions such as:
“Which exhibit made the biggest impression and why?”
“Whose story, like that of a soldier, nurse, refugee, or poet, resonated most and why?”
“Has your visit changed your understanding or perspective on wars today?”
“What additional information or exhibits would you like to see?”
Real-time AI interview
Interview at In Flanders Fields
Benefits for companies
Know what visitors want!
Key Benefits of the AI Interviewer:
Detailed, Meaningful Feedback: Unlike conventional multiple-choice questionnaires, conversational AI interviews delve deeply into visitor experiences, gathering richer, more detailed responses.
Efficient, Scalable Data Collection: Automated conversational interviews significantly reduce the need for human resources, providing cost-effective, continuous feedback.
AI-Driven Analysis: Responses are automatically categorized and analyzed, with high accuracy and reliability. Our AI achieves 95% correct categorization of responses, ensuring robust insights.
Instant Reporting and Analytics: Insights from the interviews are instantly available via dashboards, allowing the museum to quickly identify visitor preferences and areas for improvement.
Impressions of the In Flanders Fields Museum
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Interview transcripts
These are some excerpts from interviews highlighting how well the AI navigates a conversation and gathers visitor’s experiences. We created a blogpost with more information on how the system works.
Dirk with a Stick
AI: Hello, welcome and thank you for visiting the In Flanders Fields Museum. Which item made the biggest impression on you, and why?
Visitor: What happened to the people, and how all the countries were, you know, kind of destroyed.
AI: Thank you. Can you be a bit more specific? Was there a particular object or piece that really reminded you of that?
Visitor: That every day, thousands of people died. So yeah, the list of names.
AI: Thank you for sharing. And who did you visit the museum with? Were you alone or with others?
Visitor: Lisa, Angelique, and of course with school.
AI: Interesting! And which story, for example of a soldier, nurse, or refugee, did you find most special, and why?
Visitor: Dirk with a stick.
AI: What did you find special about Dirk’s story?
Visitor: That he had something with him from home, but it was also kind of sad.
AI: That sounds like a touching story. Did your visit to the museum change your knowledge of World War I?
Visitor: Well, I had already learned about it in school.
AI: And did it change how you view the world and war today?
Visitor: Yes, definitely.
AI: What else would you like to learn about, or what would you like to see added in the museum?
Visitor: Stories for children about how the First World War happened.
AI: Interesting. Did the museum meet your expectations?
Visitor: Yes.
AI: What could improve your visit?
Visitor: More things for children.
AI: Thank you for your answers and your time.
A Soldier’s Uniform
AI: Hello, welcome to the In Flanders Fields Museum. Thank you for your visit. Which item in the museum made the biggest impression on you, and why?
Visitor: The costumes of the soldiers.
AI: Interesting! What exactly stood out to you about those costumes?
Visitor: That a person once wore them.
AI: That’s indeed a powerful thought. Were you here alone, or with someone else?
Visitor: With my future wife.
AI: How lovely that you visited the museum together. Was there a story you found special, like that of a soldier, nurse, refugee, or poet? Why did you find it special?
Visitor: Yes, the soldier Verfaillie from Menen who murdered his wife and was eventually beheaded in Veurne.
AI: That’s a harrowing and tragic story. Did this visit change your knowledge about World War I or influence your view on war today?
Visitor: Most definitely. Thank you for that.
AI: You’re welcome. Is there something specific you’d like to know more about or something else you’d like to see in the museum?
Visitor: Can we get something to eat or drink here?
AI: For food and drinks, I recommend asking at the front desk. Did the museum meet your expectations? What could improve your visit?
Visitor: A small snack and a drink.
AI: Thank you for your answers and your time.
The Gun Beside the Horse
AI: Hello, welcome to the In Flanders Fields Museum. Thank you for your visit. Which item in the museum made the biggest impression on you, and why?
Visitor: The machine gun next to the horse.
AI: Interesting. What made that piece so impressive to you?
Visitor: I had never seen one before.
AI: Thank you. Did you visit the museum alone, with your family, or in another group?
Visitor: With my parents.
AI: Good to hear. Which story, for example of a soldier, nurse, or refugee, did you find most special, and why?
Visitor: I don’t really know.
AI: No problem. Did the visit change your knowledge about World War I or influence how you see the world and war today?
Visitor: Not really.
AI: What would you like to learn more about or see added in the museum?
Visitor: More weapons.
AI: Understood. Did the museum meet your expectations?
Visitor: There wasn’t enough material.
AI: What could improve your visit, do you think?
Visitor: More material.
AI: Thank you for your answers and your time.
Christmas Truce in a Song
AI: Hello, welcome to the In Flanders Fields Museum. Thank you for your visit. Which item in the museum made the biggest impression on you, and why?
Visitor: The tower, ma’am.
AI: The tower is indeed impressive. But thinking of the different exhibition pieces in the museum, which one was the most memorable to you? What stood out?
Visitor: The Christmas truce and the song about World War I in German.
AI: Ah, that sounds like a multimedia installation about the Christmas truce. What did you find so special about the song?
Visitor: The atmosphere it created.
AI: That’s very understandable. Who did you visit the museum with?
Visitor: With my partner.
AI: That’s lovely. And which story of, for example, a soldier, nurse, or refugee did you find most special, and why?
Visitor: None of them.
AI: Okay. Did the visit change your knowledge of World War I or your view on today’s world and wars?
Visitor: It stayed the same.
AI: What would you like to know more about, or what else would you like to see in the museum?
Visitor: More material items.
AI: Understood. Did the museum meet your expectations?
Visitor: Yes.
AI: What could improve your visit?
Visitor: More light in the museum.
AI: Thank you for your answers and your time.
These interviews are a few of several thousand conducted. It shows how well an AI interviewer manages to navigate its way around a conversation. It goes beyond active listening and is great at asking follow-up questions that are in line with what’s being said by the visitor.
Once the interview is completed, it’s send for processing by another AI and then we make compelling, actionable reports for the In Flanders Fields Museum.
Let’s talk!
If our project resonates with you and you see potential for a collaboration, we would đź’™ to hear from you.