The digital front desk colleague at Zwin
Visitors of Zwin Nature Park are greeted by the face and voice of a real reception colleague, also digitally! Four languages, live subtitles, and a weekly report that makes her smarter.
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A digital twin to answer anything
A talking touchscreen in the entrance hall helps address the common questions.
In the entrance hall of Zwin Nature Park in Knokke-Heist, a screen greets you before the desk does. This is ‘AI Loes’, the digital desk assistant we developed with Westtoer, named after her real life counterpart, running since early 2026. She knows all the frequently asked questions and gives directions in Dutch, French, German and English. While you speak, live subtitles appear word by word so you know she heard you right.
Watch Loes answer a question
This is what asking a question looks like.
Videos are pre recorded but every answer is generated on the spot.
As much about her as about the park
The weekly report lists the standout questions, in the language they were asked.
Visitors asks digital front desk Loes the practical things a desk hears all day: toilets, parking, what to do. But they are at least as curious about her: who she is, how old she is, whether she is real. And storks, always storks. Sometimes she gets more questions about herself than about the park.
- “Wie viel ist das für die Parking, bitte?” (How much is the parking, please?)
- “Waar zijn de toiletten?” (Where are the toilets?)
- “What can we do here at the park?” Asked exactly like that, in English.
- “Wo schließe ich meine Schuhe ein beim Barfußpfad?” (Where can I lock my shoes for the barefoot path?)
- “Hoeveel ooievaars zijn er hier in dit park?” (How many storks are there in this park?)
What the park says.
Three steps, no app
A touchscreen in the entrance hall, that’s it.
Choose a language
Dutch, French, German or English, one press on the screen. No app, no QR code, no account.
Ask out loud
Speak your question and watch the subtitles appear word by word while you talk, so you know she heard you right.
Loes answers
She replies in your language and shows the clip from her video library that matches your question best. Then you ask the next thing.
A familiar face beats a help screen
Four things the park noticed once Loes started answering.
A face you might actually meet
AI Loes is not a stock avatar. She looks and sounds like Loes, who also works at this reception. Visitors notice, and they talk to her like a person.
Consent, in writing
Loes lent her portrait and voice under a signed agreement: use inside the park’s AI Loes only, no marketing with her likeness, revocable at any time. That is how you borrow a colleague’s face.
She learns every week
The weekly report shows the park what visitors asked, the standout questions and a tip. New documents and answers go straight into her memory.
The desk keeps its hands free
AI Loes takes the frequent questions, so the real colleagues can focus on the visitors who need a person. The first test of its kind, and it seems to work.
What Westtoer says.
What visitor centres ask us first
Is that a real person on the screen?
Yes and no. AI Loes is digital, but her face and voice belong to Loes, a real colleague who also works at the reception of Zwin Nature Park.
What if she does not know the answer?
She says so instead of guessing. The question lands in the weekly report and the park adds a document or a new answer. She already knows 601 questions (as of September 2026), and the list grows every week.
Can we have a digital colleague of our own?
That is exactly what Talking Point is: a desk assistant for your venue, in whichever languages you choose, using your sources. Estimate the payback with our ROI calculator.
The same idea at other venues
A stork, a cactus, a war hero: every venue gets its own character. Newest work first.
Want your desk to talk back?
Tell us which questions your desk answers a hundred times a day. We will tell you honestly whether a digital colleague can take them.
